The Listing Copy Checklist

Six parts, one job: describe the unit, never the wanted tenant. This one-pager runs the writing method in writing order — the facts block first (all ten items tenants filter by), specifics instead of adjectives, the lede's any-unit test, the headline written last, the response promise, and Ontario's lawful money line — plus the five failure patterns that break listings, from adjective soup to urgency theatre, and the two-minute skeptical-tenant read that catches almost everything.

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