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The Leasing Funnel Tracker: Diagnose Why Your Unit Isn't Renting
Three weeks listed and no applications? Dropping the rent is the wrong lever about half the time. This free tracker gives you the four stage ratios, the day 7 / 14 / 21 checkpoints, and a five-column log that tells you exactly which stage is broken before you spend a dollar fixing the wrong one.
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What's Inside
All 5 steps
- Set up the five-column tracker before the listing goes live — it takes ten minutes
- Day 7, day 14 and day 21: three checkpoints that each name a different broken stage
- Count only completed showings and submitted applications — booked-and-no-showed is a different number
- The one fix that is unlawful in Ontario, and what to use instead
- Why measuring over a single week produces meaningless ratios
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